What to Post When You Have No Idea What to Post

You know that feeling when you know you should post something… but your brain goes completely blank?

Like, you open Instagram, scroll a bit, maybe even type out "Hey guys" and then delete it because you don't know what you're even trying to say?

Yeah. Same.

Coming up with content ideas every day is rough — especially when you're already juggling client work, life, and trying to stay sane.

So here's a little guide I wish I had earlier:

Exactly what to post when you have no clue what to post.

No fluff. No trends you need to lip sync to. Just real stuff that actually works.

Start here: What's your point?

Before you start brainstorming, ask yourself one thing:

What's the point of this post?

Like, are you trying to:

• Teach something?
• Build trust?
• Show people what you do?
• Sell something (without being gross)?

Once you know why you're posting, the what gets way easier.

Try one of these post ideas — they always work

Here are some of my go-to formats for those "I have no idea what to post" days. These never fail, and you can reuse them again and again with different topics.

1. Teach something simple

You don't need to be a guru. Just share something helpful.

Example:
"3 mistakes I made my first year freelancing (so you don't have to)."

Keep it short, real, and helpful. Bonus points if it sounds like something you'd text a friend.

2. Take people behind the scenes

People love a little peek into your world — even if it's just your Notion board or your iced coffee lineup.

Example:
"What I actually do as a content manager (and how I keep it all from falling apart)."

It doesn't have to be aesthetic. Just make it real.

3. Share your favorite tools

This is an easy one, especially when you genuinely use something every day.

Example:
"My go-to stack for scheduling content in under an hour."

This is where I'd 100% mention Schedulala, because let's be honest — it's why I'm not manually posting things at 10PM anymore.

4. Tell people what changed the game for you

This one's great if you're tired of doing things the hard way and finally found something that helped.

Example:
"Once I started scheduling my content ahead of time, everything changed."

This can be a little ranty, a little personal. Just share what helped you, no pressure to make it perfect.

5. Hot take time

Got a spicy opinion or something people get wrong all the time? Say it.

Example:
"Posting daily doesn't make you consistent. It just makes you tired."

You'll get people nodding, commenting, and maybe even sharing it. That's the good stuff.

Still blanking? Use themes to plan faster

Here's a little trick I use when I'm trying to batch content and my brain's like 🫠

Pick 3 to 5 "themes" and rotate them through the week.

For example:

• Mondays: Tips
• Wednesdays: Tools or behind-the-scenes
• Fridays: Personal or funny stuff

This way, you're not starting from scratch every time. You're just plugging ideas into a system that already works.

And once you have your ideas? Don't wait. Schedule them.

Seriously. Sit down for an hour, write everything out, throw it into Schedulala, and forget about it for the rest of the week. Or month, if you're really on your game.

Batching + scheduling = the only way I've stayed consistent without losing my mind.

Final reminder:

You don't need to post every day.

You don't need to go viral.

You just need to show up consistently — and make it easy on yourself.

So next time your brain is blank and your feed is empty, come back to this list. Steal these ideas. Make them your own.

And if you're ready to finally stop posting on the fly, go try Schedulala.

You'll thank yourself later.