Calculate how long it takes to read your content. Adjustable reading speed from 100-400 words per minute.
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Most adults read at 200-250 words per minute for comprehension.
Complex topics reduce reading speed to 100-150 wpm as readers process information.
7-minute reads (1,500-2,000 words) often perform best for engagement.
Displaying reading time increases click-through rates on articles.
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Reading time estimates have become standard on blogs for good reason. When someone sees 5 min read they can decide whether to start now or save it for later. This simple number increases both click-through rates and completion rates.
The calculation is straightforward: total words divided by reading speed. The average adult reads about 200 words per minute when reading for comprehension. Speed readers hit 400-600 wpm but retain less. Technical content drops people to 100-150 wpm.
What works best for engagement? The 7-minute article (roughly 1,500-1,800 words) hits a sweet spot. It is long enough to provide real value but short enough that readers commit to finishing. Anything over 10 minutes needs to be genuinely worth the time.
Displaying reading time also helps you as a writer. If your intro is taking 3 minutes to get to the point, readers will bounce. Knowing the time breakdown helps you frontload value and trim fat from your drafts.
This tool calculates reading time instantly as you write. Use it during editing to check pacing. If your conclusion takes 30 seconds and your setup takes 4 minutes, something is out of balance.
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