Discover the optimal posting times for Instagram based on your industry.
Instagram sees highest engagement during weekday lunches and evenings when users browse during breaks.
Data based on aggregate research from Sprout Social, Hootsuite, Later, and Buffer studies. Your specific audience may vary - test different times to find what works best for your content.
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Posting at the same times regularly helps Instagram show your content to followers.
Use Instagram Insights to track what works for your specific audience.
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Instagram's algorithm rewards posts that get quick engagement. When you post while your followers are scrolling, you get more likes and comments in those first 30 minutes.
The sweet spots for Instagram are 11am-1pm during lunch breaks and 7pm-9pm when people unwind after work. Tuesday, Wednesday, and Thursday consistently outperform other days.
Your specific audience might be different. Check your Instagram Insights to see when your followers are actually online.
Time zones matter more than you think. Schedulala handles timezone conversion automatically.
Consistency beats perfection. Posting at the same times each day trains your audience to expect your content.
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