Maximize your For You Page reach with optimal posting times.
TikTok users are most active during evening and nighttime hours, with engagement peaking mid-week.
Data based on aggregate research from Sprout Social, Hootsuite, Later, and Buffer studies. Your specific audience may vary - test different times to find what works best for your content.
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TikTok users are most active 7pm-11pm.
Regular posting at similar times helps TikTok show your content.
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TikTok's For You Page algorithm is different from other platforms. While posting time matters, TikTok gives content a longer runway to succeed.
The best times to post on TikTok are 7pm-11pm on weekdays, especially Tuesday through Thursday. This is when TikTok usage peaks.
TikTok skews younger than other platforms. Gen Z and Millennials are night owls. Content posted at 9pm often outperforms content posted at 9am.
Unlike Instagram where posting at the exact right minute matters, TikTok is more forgiving. The algorithm tests your video with small audiences first.
Consistency is your secret weapon on TikTok. Posting at similar times each day helps the algorithm learn your pattern.
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