Instagram Engagement Calculator

Follower count is a vanity metric. What actually matters is whether those followers engage with your content. A creator with 5,000 engaged followers will outperform someone with 50,000 ghost followers every time. This calculator gives you the number that brands and the algorithm actually care about.

The formula is simple: (Likes + Comments) / Followers x 100. If you have 10,000 followers and your post gets 500 likes and 50 comments, your engagement rate is 5.5%. That puts you well above average. Most accounts hover around 1-3%, so anything above 3% means you are doing something right.

Here is what the benchmarks actually mean. Under 1% suggests your content is not resonating or you have a lot of inactive followers. 1-3% is average across Instagram. 3-6% is good - your audience is paying attention. Above 6% is excellent and puts you in the top tier of creators in most niches.

Account size matters when interpreting your rate. Micro-influencers (under 10K followers) typically see 4-8% engagement because their audience feels a personal connection. As accounts grow past 100K, rates drop to 1-3% even with great content. Compare yourself to accounts of similar size, not to celebrities.

Brands use engagement rate to vet potential partnerships. A 10% rate on 5K followers is more valuable than a 0.5% rate on 500K followers. If you are building toward brand deals or sponsorships, tracking this metric monthly shows you are taking your account seriously.