Generate 30 optimized hashtags for Instagram in 3 tiers: popular for reach, medium for balance, and niche for targeted engagement.
Instagram tip: Instagram allows up to 30 hashtags, but 5-15 relevant hashtags often perform better than maxing out.
Schedulala lets you schedule posts to Instagram and 9 other platforms from one simple dashboard.
Use 2-3 popular, 5-7 medium, and 3-5 niche hashtags for optimal reach and engagement.
Research shows 5-15 highly relevant hashtags often outperform 30 generic ones.
Don't use the exact same set every post. Instagram may reduce reach for repetitive hashtag use.
Avoid banned or shadowbanned hashtags. Popular doesn't always mean safe.
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Instagram hashtags are not dead, but the strategy has evolved. The days of copying 30 trending hashtags are over. Today, success comes from using a strategic mix of popular, medium, and niche hashtags tailored to your specific content.
Popular hashtags with millions of posts give you broad reach but fierce competition. Your post gets buried in seconds. Medium hashtags with 100K-1M posts offer better visibility windows. Niche hashtags under 100K give you the best chance of landing on the top posts.
Research shows 5-15 hashtags often perform better than the maximum 30. Quality beats quantity. Each hashtag should genuinely relate to your content. The algorithm can detect hashtag stuffing and may limit your reach.
Save hashtag sets for different content types. A carousel about coffee tips needs different hashtags than a Reel of latte art. Our generator creates tiered sets you can save and reuse for similar content.
Update your hashtag strategy regularly. What worked six months ago may be oversaturated now. Track which hashtags drive the most reach for your specific account and niche.
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