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Instagram Hashtag Generator

Generate 30 optimized hashtags for Instagram in 3 tiers: popular for reach, medium for balance, and niche for targeted engagement.

Instagram tip: Instagram allows up to 30 hashtags, but 5-15 relevant hashtags often perform better than maxing out.

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How to Use This Tool

  1. 1Select a category that matches your content
  2. 2Optionally choose your content type (Photo, Reel, Story, etc.)
  3. 3Click Generate to get 30 hashtags in 3 tiers
  4. 4Copy individual hashtags, entire tiers, or all at once
  5. 5Mix hashtags from different tiers for best results

Pro Tips

Mix all three tiers

Use 2-3 popular, 5-7 medium, and 3-5 niche hashtags for optimal reach and engagement.

Quality over quantity

Research shows 5-15 highly relevant hashtags often outperform 30 generic ones.

Rotate your hashtags

Don't use the exact same set every post. Instagram may reduce reach for repetitive hashtag use.

Check hashtag health

Avoid banned or shadowbanned hashtags. Popular doesn't always mean safe.

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Instagram Hashtags: The Strategy That Works in 2026

Instagram hashtags are not dead, but the strategy has evolved. The days of copying 30 trending hashtags are over. Today, success comes from using a strategic mix of popular, medium, and niche hashtags tailored to your specific content.

Popular hashtags with millions of posts give you broad reach but fierce competition. Your post gets buried in seconds. Medium hashtags with 100K-1M posts offer better visibility windows. Niche hashtags under 100K give you the best chance of landing on the top posts.

Research shows 5-15 hashtags often perform better than the maximum 30. Quality beats quantity. Each hashtag should genuinely relate to your content. The algorithm can detect hashtag stuffing and may limit your reach.

Save hashtag sets for different content types. A carousel about coffee tips needs different hashtags than a Reel of latte art. Our generator creates tiered sets you can save and reuse for similar content.

Update your hashtag strategy regularly. What worked six months ago may be oversaturated now. Track which hashtags drive the most reach for your specific account and niche.

Key Features:

  • 30 hashtags in 3 tiers (popular, medium, niche)
  • Topic-based generation
  • One-click copy all or individual tiers
  • Mix recommendations for optimal reach
  • Banned hashtag warnings
  • Free with no signup required

Frequently Asked Questions

Instagram allows up to 30 hashtags, but studies show 5-15 relevant hashtags often perform better. Quality and relevance matter more than quantity.
The best hashtags are relevant to your content and audience. Mix popular hashtags for reach with niche hashtags for targeted engagement.
Both work for reach. Captions keep everything together, while comments keep captions clean. Test what works for your audience.
Yes! Schedulala lets you schedule Instagram posts with hashtags included in captions or first comments.

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