Count characters for your Instagram captions. Maximum limit: 2,200 characters.
Schedulala lets you schedule posts to Instagram and 9 other platforms from one simple dashboard.
Instagram truncates captions after ~125 characters. Put the hook first!
Instagram allows up to 30 hashtags, but 5-10 relevant ones often perform better.
Use line breaks to make your caption scannable and easy to read.
Some creators add hashtags in the first comment to keep captions clean.
7-day free trial. No credit card required.
Instagram gives you 2,200 characters for captions, but only the first 125 or so are visible before the "more" button. That first line needs to hook readers and make them want to tap for the rest. Treat it like a headline for your post.
The ideal caption length depends on your content type and audience. Some creators do well with short, punchy captions that let the visual speak for itself. Others build engagement with longer storytelling captions that encourage saves and shares. Test both approaches with your audience.
Hashtags are part of your character count, so plan accordingly. Instagram allows up to 30 hashtags, but using all 30 can look spammy and may actually hurt reach. Most successful creators use 5-10 targeted hashtags that match their content and target audience.
Line breaks make your captions much easier to read, especially on mobile. Break up long paragraphs into short, scannable chunks. Some creators put hashtags in the first comment to keep the caption clean, though they work equally well at the end of your caption.
Calls to action drive engagement. Ask a question, invite comments, or prompt saves with phrases like "save this for later." Instagram rewards posts that generate genuine interaction, so give people a reason to engage beyond just double-tapping.
Join thousands of creators who save hours every week with Schedulala.
Get Started Free