Count characters for your TikTok captions. Maximum limit: 4,000 characters.
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While you can use 4,000 characters, shorter captions (under 150) often perform better on the For You Page.
Use 3-5 relevant hashtags. Mix trending tags with niche ones for best reach.
Only the first line shows without tapping. Make it compelling!
TikTok's algorithm reads captions. Include searchable keywords naturally.
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TikTok expanded its caption limit to 4,000 characters, but that does not mean you should write an essay. The platform rewards snappy, attention-grabbing content, and your caption should match that energy. Most viral videos have captions under 150 characters.
The first line of your caption is the only part visible without tapping. Make it count. Ask a question, make a bold statement, or create curiosity that makes viewers want to see more. Do not bury the hook.
Hashtags are still important on TikTok, but the algorithm has gotten smarter about understanding video content. Use 3-5 relevant hashtags that actually describe your video. Stuffing trending hashtags that do not match your content can hurt your reach.
TikTok reads your captions to understand what your video is about. Including searchable keywords helps your content appear when people search for related topics. Think about what words your target audience might type into the search bar.
Captions also appear as on-screen text overlays in some formats. Keep in mind that viewers might see your caption before they hear any audio, especially if they are scrolling with sound off. Write captions that make sense in that context.
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