Count characters for your Threads posts. Maximum limit: 500 characters.
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Threads is designed for casual conversation. Write like you're talking to a friend.
If you have more to say, continue in the replies to create a thread.
You can attach up to 10 images without affecting your character count.
Unlike Twitter, Threads doesn't shorten URLs, so links use their full character count.
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Threads launched in July 2023 as Meta's answer to Twitter, and it comes with a generous 500-character limit. That is nearly double what Twitter offers standard users, giving you more room to express complete thoughts without cramming.
The platform is designed for casual conversation rather than polished content. Posts that feel authentic and conversational tend to perform better than overly corporate messaging. Think of Threads as a place to share quick thoughts, behind-the-scenes moments, and genuine reactions.
Unlike Twitter, Threads does not shorten URLs. If you include a long link, it takes up its full character count. Consider using a link shortener if you need to include URLs while maximizing your writing space.
Images and videos do not count against your character limit. You can attach up to 10 photos or a video up to 5 minutes long without losing any text space. This makes Threads great for visual storytelling with detailed captions.
If 500 characters is not enough, you can continue your thought in a reply to create a thread. These connected posts appear together, letting you share longer narratives while keeping each individual post digestible.
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