Count characters for Facebook posts. Max: 63,206 characters. Ideal: under 80 for best engagement.
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Posts under 80 characters receive 66% higher engagement according to Facebook studies.
The sweet spot for Facebook engagement is around 40 characters - brief and punchy.
Facebook truncates posts after ~477 characters on desktop. Front-load your message.
Posts ending with a question get significantly more comments and engagement.
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Facebook technically allows posts up to 63,206 characters, but that does not mean you should use them. Research consistently shows that shorter posts dramatically outperform longer ones. Posts under 80 characters get 66% more engagement than longer posts.
The sweet spot for Facebook engagement is around 40 characters. That is roughly one short sentence. Brief posts feel conversational and are easy to engage with. They also display fully without getting truncated, which means more people see your complete message.
Posts over 477 characters get cut off with a "See More" link on desktop. On mobile, the cutoff happens even sooner. If people have to tap to see your full message, many simply will not. Front-load the important stuff if you need to go longer.
Questions drive comments better than statements. A post ending with "What do you think?" or "Anyone else?" invites responses. The Facebook algorithm rewards posts that generate genuine conversation, so make it easy for people to reply.
Links and images are handled separately from your text. When you share a link, Facebook generates a preview card that does not count against your character limit. Photos and videos also have separate caption space.
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