TikTok Engagement Calculator

TikTok works differently than other platforms. Your content gets pushed to people who have never heard of you through the For You Page. That means measuring engagement against follower count makes no sense. This calculator uses views as the denominator because that is what actually matters on TikTok.

The formula is (Likes + Comments + Shares) / Views x 100. If your video gets 50,000 views, 3,000 likes, 200 comments, and 100 shares, your engagement rate is 6.6%. That puts you in excellent territory. Shares carry extra weight in the algorithm, so a high share count is a strong signal your content is hitting.

Here is how to read your numbers. Under 3% means your content is getting seen but not resonating. 3-6% is solid performance. 6-10% is excellent and suggests your content is connecting with viewers. Above 10% is viral territory - the algorithm is pushing your video hard.

Unlike Instagram where rates drop as you grow, TikTok engagement can stay high at any account size. A video from an account with 50 followers can hit the same 8% rate as one from an account with 5 million. The algorithm cares about content quality, not your follower count.

Brands looking at TikTok creators focus on average engagement rate across recent videos. One viral video is great, but consistent 5-7% engagement across your last 20 posts shows you know how to create content that connects. Track your rate monthly to spot trends in what works.