Instagram Caption Generator

Your Instagram caption has 2,200 characters to work with, but the first line is everything. Instagram truncates captions after about 125 characters with a "more" link. If your opening line does not stop the scroll, nobody reads the rest. Start with a hook that creates curiosity or makes a bold statement.

The AIDA framework works incredibly well for Instagram captions. Attention grabs them with your hook. Interest keeps them reading with a relatable story or surprising fact. Desire shows them what they could have or achieve. Action tells them exactly what to do next, whether that is commenting, saving, or clicking your link in bio.

Line breaks make your captions scannable on mobile. Nobody wants to read a dense paragraph while scrolling. Use short sentences. Add space between ideas. Instagram actually hides line breaks if you type them normally in the app, so most creators draft captions elsewhere and paste them in.

Hashtags still matter but placement has changed. Instagram now recommends putting hashtags in the caption rather than comments. Use 3-5 targeted hashtags that your audience actually follows rather than generic ones with millions of posts where your content disappears instantly.

Every caption needs a clear call-to-action. Ask a question to drive comments. Tell people to save your post for later. Direct them to your link in bio. Without a CTA, people will enjoy your content and keep scrolling without engaging. Make the next step obvious.