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LinkedIn truncates after ~210 characters. Make your hook compelling!
LinkedIn is a professional network. Even casual posts should maintain professionalism.
LinkedIn recommends 3-5 relevant hashtags for better discoverability.
Posts with personal anecdotes and lessons learned get higher engagement.
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LinkedIn gives you 3,000 characters but the first 210 are make or break. That is where the "see more" link appears. Your hook must be strong enough that people click to read the rest. Most LinkedIn posts die because the opening is boring. Lead with your best insight, not a generic introduction.
The PAS framework dominates LinkedIn content. Problem identifies something your audience struggles with. Agitation digs into why that problem is painful or costly. Solution shows the way out, ideally through your experience or expertise. This structure positions you as someone who understands and can help.
White space is your friend on LinkedIn. Single sentences work. Short paragraphs keep readers scrolling. Dense blocks of text lose people fast. The viral LinkedIn posts you see all use aggressive line breaks because mobile users will not read walls of text.
Personal stories outperform generic advice every time. Share a failure and what you learned. Describe a specific situation and how you handled it. Data and frameworks are useful but stories are memorable. People connect with humans, not corporate messaging.
End every post with engagement in mind. Ask a question that people actually want to answer. Invite people to share their perspective. Avoid desperate CTAs like "Comment if you agree" that feel manipulative. Genuine questions that spark professional discussion always win.
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