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Twitter 280 character limit means every word counts. Be concise and punchy.
Too many hashtags look spammy. Stick to 1-3 relevant ones.
Tweets show fully in the feed. Your first few words determine if people engage.
Tweets with questions get more replies and engagement.
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You have 280 characters to make an impact on Twitter. Every word counts. The best tweets feel effortless but they are usually carefully crafted. Cut unnecessary words. Remove filler phrases. Get to the point fast and hit hard. Twitter rewards brevity and clarity.
Strong opinions travel on Twitter. Take a stance. Say something specific rather than vague. "Marketing is broken" is weak. "Most marketing advice is written by people who have never sold anything" starts a conversation. Do not be controversial for its own sake, but do not water down your perspective either.
Thread starters need to earn the click. Your first tweet should make people desperately want to read the rest. Tease what they will learn. Promise value. Create a curiosity gap that can only be closed by reading on. Generic first tweets like "Here's a thread about marketing" fail immediately.
Timing your tweets helps but great content matters more. Yes, posting when your audience is online increases initial engagement. But a genuinely good tweet will spread regardless of when you post it. Focus on quality first, optimize timing second.
Engagement comes from engaging. Reply to others. Quote tweet with genuine additions. Build relationships in replies before expecting people to care about your original content. Twitter is a conversation, not a broadcast platform. The accounts that grow fastest treat it that way.
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