Quick answer
Maximize your Pinterest reach with optimal pinning times.
Pinterest users browse most during evenings and weekends, often planning future purchases or projects.
Data based on aggregate research from Sprout Social, Hootsuite, Later, and Buffer studies. Your specific audience may vary - test different times to find what works best for your content.
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Pinterest users browse most heavily 8pm-11pm.
Saturday and Sunday see 30% higher engagement.
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Pinterest is a visual search engine, not just a social platform. Pins have an incredibly long lifespan compared to posts on other platforms.
The best times to pin on Pinterest are 8pm-11pm, especially on weekends. Pinterest users browse in the evenings when they're relaxing.
Pinterest's audience is predominantly female (about 60%) and skews toward interests like home decor, recipes, fashion, and DIY.
Volume matters on Pinterest. The platform recommends pinning 15-25 times per day. This includes repins of other content.
Seasonal timing matters more on Pinterest than posting time. Users search for holiday content 45-60 days in advance.
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