Pinterest Image Size Guide

Pinterest is uniquely visual, and vertical content dominates. The entire platform is built around tall, scrollable images, which means horizontal content gets buried. Understanding the right dimensions is the difference between pins that go viral and ones that disappear.

The standard pin size is 1000 x 1500 pixels at a 2:3 aspect ratio. This is your go-to for product images, lifestyle photos, quotes, and most content types. It fills the feed column perfectly and displays large enough to catch attention.

For infographics and step-by-step guides, longer pins work well. Pinterest supports ratios up to 1:2.1 (roughly 1000 x 2100 pixels). These get truncated in the feed but expand when clicked. Use them for detailed content that rewards scrolling.

Idea Pins follow the vertical video trend at 1080 x 1920 pixels (9:16). This full-screen format matches Instagram and TikTok Stories, making cross-posting easy. Idea Pins get prominent placement in the Pinterest app.

Board covers are a small but visible detail at 222 x 150 pixels. Choose a clear, representative image from your board. Some creators design custom covers, but any square or landscape image from your pins works fine.

One thing Pinterest emphasizes: image quality matters for distribution. Pins under 600 pixels wide get less visibility. Always design at full resolution and export at high quality.