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Social Media Image Sizes

Complete dimension guide for all major platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube & TikTok

Instagram Image Sizes

Updated January 2026

Feed Post (Square)

Recommended

1080 x 1080

Aspect Ratio1:1
Max Size30MB
FormatsJPG, PNG

💡Best for product shots and symmetrical content

H

Feed Post (Portrait)

1080 x 1350

Aspect Ratio4:5
Max Size30MB
FormatsJPG, PNG

💡Takes more screen space in the feed

W

Feed Post (Landscape)

1080 x 566

Aspect Ratio1.91:1
Max Size30MB
FormatsJPG, PNG

💡Good for panoramic shots and wide scenes

H

Story / Reel

Recommended

1080 x 1920

Aspect Ratio9:16
Max Size30MB
FormatsJPG, PNG

💡Full-screen vertical format for maximum impact

Profile Picture

320 x 320

Aspect Ratio1:1
Max Size10MB
FormatsJPG, PNG

💡Displays as a circle, keep important content centered

Carousel

1080 x 1080

Aspect Ratio1:1
Max Size30MB
FormatsJPG, PNG

💡All images in a carousel should use the same aspect ratio

Facebook Image Sizes

Updated January 2026
W

Feed Post

Recommended

1200 x 630

Aspect Ratio1.91:1
Max Size30MB
FormatsJPG, PNG

💡Optimal for link previews and shared content

Square Post

1080 x 1080

Aspect Ratio1:1
Max Size30MB
FormatsJPG, PNG

💡Great for standalone images without links

H

Story

Recommended

1080 x 1920

Aspect Ratio9:16
Max Size30MB
FormatsJPG, PNG

💡Full-screen vertical format for Stories

W

Cover Photo

820 x 312

Aspect Ratio2.63:1
Max Size10MB
FormatsJPG, PNG

💡Desktop and mobile crops differ - keep key content centered

Profile Picture

170 x 170

Aspect Ratio1:1
Max Size10MB
FormatsJPG, PNG

💡Displays as a circle on most surfaces

W

Event Cover

1920 x 1005

Aspect Ratio1.91:1
Max Size10MB
FormatsJPG, PNG

💡High resolution for event pages

Twitter/X Image Sizes

Updated January 2026
W

Single Image

Recommended

1200 x 675

Aspect Ratio16:9
Max Size5MB
FormatsJPG, PNG, GIF

💡Displays fully expanded in the timeline

H

Two Images

700 x 800

Aspect Ratio7:8
Max Size5MB
FormatsJPG, PNG

💡Side-by-side images in a tweet

Profile Picture

400 x 400

Aspect Ratio1:1
Max Size2MB
FormatsJPG, PNG

💡Displays as a circle across the platform

W

Header Banner

1500 x 500

Aspect Ratio3:1
Max Size5MB
FormatsJPG, PNG

💡Profile picture overlaps bottom-left on desktop

W

Card Image

1200 x 628

Aspect Ratio1.91:1
Max Size5MB
FormatsJPG, PNG

💡For link previews and Twitter Cards

LinkedIn Image Sizes

Updated January 2026

Feed Post (Square)

Recommended

1200 x 1200

Aspect Ratio1:1
Max Size8MB
FormatsJPG, PNG

💡Best for standalone images and infographics

W

Feed Post (Landscape)

1200 x 627

Aspect Ratio1.91:1
Max Size8MB
FormatsJPG, PNG

💡Good for link shares and article previews

Profile Picture

400 x 400

Aspect Ratio1:1
Max Size8MB
FormatsJPG, PNG

💡Professional headshot recommended

W

Background Banner

1584 x 396

Aspect Ratio4:1
Max Size8MB
FormatsJPG, PNG

💡Showcase your brand or expertise

Company Logo

300 x 300

Aspect Ratio1:1
Max Size4MB
FormatsPNG

💡PNG with transparent background works best

W

Company Cover

1128 x 191

Aspect Ratio5.9:1
Max Size8MB
FormatsJPG, PNG

💡Wide banner for company pages

Pinterest Image Sizes

Updated January 2026
H

Standard Pin

Recommended

1000 x 1500

Aspect Ratio2:3
Max Size20MB
FormatsJPG, PNG

💡Optimal ratio for maximum visibility in feeds

H

Long Pin

1000 x 2100

Aspect Ratio1:2.1
Max Size20MB
FormatsJPG, PNG

💡Great for infographics and step-by-step guides

Square Pin

1000 x 1000

Aspect Ratio1:1
Max Size20MB
FormatsJPG, PNG

💡Works but vertical pins perform better

Profile Picture

165 x 165

Aspect Ratio1:1
Max Size10MB
FormatsJPG, PNG

💡Small display size - keep it simple

W

Board Cover

222 x 150

Aspect Ratio1.48:1
Max Size10MB
FormatsJPG, PNG

💡Choose a representative image from the board

YouTube Image Sizes

Updated January 2026
W

Thumbnail

Recommended

1280 x 720

Aspect Ratio16:9
Max Size2MB
FormatsJPG, PNG

💡High contrast and readable text at small sizes

W

Channel Banner

2560 x 1440

Aspect Ratio16:9
Max Size6MB
FormatsJPG, PNG

💡Safe area is 1546x423 in the center

Profile Picture

800 x 800

Aspect Ratio1:1
Max Size4MB
FormatsJPG, PNG

💡Displays as circle across YouTube

Video Watermark

150 x 150

Aspect Ratio1:1
Max Size1MB
FormatsPNG

💡Transparent PNG for subscribe button overlay

TikTok Image Sizes

Updated January 2026
H

Video / Image Post

Recommended

1080 x 1920

Aspect Ratio9:16
Max Size287MB
FormatsJPG, PNG

💡Full-screen vertical is the only supported format

Profile Picture

200 x 200

Aspect Ratio1:1
Max Size10MB
FormatsJPG, PNG

💡Displays as a circle on profile

Quick Reference: Recommended Sizes

PlatformFeed PostStory/VerticalProfile
Instagram1080 x 10801080 x 1920320 x 320
Facebook1200 x 6301080 x 1920170 x 170
Twitter/X1200 x 675400 x 400
LinkedIn1200 x 1200400 x 400
Pinterest1000 x 1500165 x 165
YouTube1280 x 720800 x 800
TikTok1080 x 19201080 x 1920200 x 200

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  4. 4Use the quick reference table for common sizes

Pro Tips

1080x1080 is universal

Square images work well across most platforms.

1080x1920 for vertical

Stories, Reels, TikTok all use this 9:16 size.

Each platform is different

Optimize images for each platform for best results.

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Social Media Image Sizes: The Complete Reference

Every platform has different image requirements, and posting the wrong size means cropped content, pixelation, or wasted screen space. This guide consolidates all the dimensions you need across Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.

Two sizes cover most use cases. Square images at 1080 x 1080 pixels work for feed posts on Instagram, Facebook, Twitter, and LinkedIn. Vertical content at 1080 x 1920 pixels (9:16) works for Stories and Reels across all platforms that support them.

Link preview cards are often overlooked. When you share a URL, platforms pull an image to display in the preview. Facebook, Twitter, and LinkedIn all use 1.91:1 ratio (1200 x 628 pixels). If your website images are not this size, the preview will crop awkwardly.

Profile pictures are the one area where you can standardize completely. An 800 x 800 pixel square image works everywhere. All platforms display profiles as circles, so a center-focused image translates across all of them without issues.

The platforms that stand out are Pinterest and YouTube. Pinterest heavily favors tall vertical images at 2:3 ratio (1000 x 1500). YouTube thumbnails are horizontal at 16:9 (1280 x 720). These cannot be repurposed from other content without redesigning.

Pro tip: create a design template with artboards for each platform. Tools like Canva, Figma, and Photoshop let you design once and export at multiple sizes. This saves hours compared to resizing individually.

Key Features:

  • Quick reference for all major platform dimensions
  • Universal sizes that work across multiple platforms
  • Link preview card specifications
  • Profile picture sizing for all networks
  • Platform-specific requirements explained
  • Copy-ready dimensions for design tools

Frequently Asked Questions

1080 x 1080 pixels (square) works reasonably well across most platforms, though each platform has optimal sizes for best results.
1080 x 1920 pixels (9:16) is used for Instagram Stories, Facebook Stories, TikTok, and YouTube Shorts.
Using correct image sizes ensures your content displays properly without cropping, compression artifacts, or quality loss.
Platforms occasionally update their requirements. We keep this guide updated with the latest 2026 specifications.
JPG for photographs, PNG for graphics with text or transparency. Most platforms accept both, but JPG produces smaller files for photos.
For best results, yes. While a square image can work everywhere, platform-specific sizing gets better engagement. At minimum, have a square version and a vertical version.
The 1.91:1 ratio (1200 x 628 pixels) is the standard for link preview cards on Facebook, Twitter, and LinkedIn. It ensures your shared links display without cropping.
You can use one 800 x 800 pixel image everywhere. All platforms accept squares and crop to circles. Just keep important content centered.

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