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Posts under 80 characters get 66% more engagement. Keep it concise!
End your post with a question to encourage comments and boost reach.
Unlike Instagram, Facebook posts typically perform better with fewer or no hashtags.
Posts with images or videos get significantly more engagement than text-only posts.
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Facebook technically allows over 63,000 characters but short posts consistently outperform long ones. Studies show posts between 40 and 80 characters get the highest engagement. People scroll fast on Facebook. Your message needs to land quickly or it gets lost in the feed.
Questions drive more comments than statements on Facebook. The algorithm notices when people respond to your content and shows it to more users. Ask something that people have opinions about. "What's your favorite..." or "Has anyone tried..." invites participation without feeling forced.
Emotional content spreads on Facebook more than anywhere else. Posts that make people laugh, feel inspired, or get angry earn shares. Purely informational content rarely goes viral. Find the emotional angle in whatever you are posting about and lead with that.
Facebook Groups require a different approach than Pages. Groups favor authentic conversation over polished marketing. Be helpful without being salesy. Answer questions. Share experiences. The members who provide value consistently become known and trusted in their communities.
Timing matters but consistency matters more. Posting when your audience is online helps, but showing up regularly trains the algorithm to favor your content. Facebook rewards creators who post consistently because they keep people on the platform longer.
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