Generate SEO-optimized Pinterest descriptions that drive saves and traffic. Get 3 unique options with keywords.
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Pinterest is a search engine. Include relevant keywords naturally in your description.
Only the first 50-60 characters show in the feed. Put keywords first!
Tell pinners what to do: Click to learn more or Save for later.
Pinterest allows hashtags and they help with discoverability.
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Pinterest is a search engine disguised as a social platform. Your pin descriptions need keywords that people actually search for. Unlike Instagram or TikTok where hashtags matter, Pinterest cares about natural language that matches search intent. Write descriptions that answer what someone might type into the search bar.
Front-load your most important keywords. Pinterest weighs the beginning of your description more heavily than the end. If you are posting a chocolate chip cookie recipe, "Chocolate chip cookies" should be in your first sentence, not buried at the end after a long introduction.
You have 500 characters for pin descriptions. Use them. Longer descriptions give Pinterest more context about your content and more keywords to index. Short descriptions limit your discoverability. Fill the space with relevant, natural-sounding text that describes what the pin offers.
Call-to-action phrases increase click-through rates on Pinterest. "Click to see the full tutorial" or "Get the complete recipe" tells people what happens when they click. Without a CTA, people might just scroll past even if they find your pin interesting.
Avoid keyword stuffing that reads like spam. Pinterest can detect when descriptions are just lists of keywords rather than actual helpful text. Write for humans first, then make sure your target keywords appear naturally. The best descriptions are useful and searchable at the same time.
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