Bluesky Content Ideas: 50 Posts That Get Engagement
Stuck on what to post on Bluesky? Here are 50 proven content ideas organized by category. Save this list and never run out of post ideas again.
Staring at a blank compose screen, wondering what to post?
You're not alone. Coming up with fresh content ideas is one of the biggest challenges on any platform.
On Bluesky, where authenticity matters more than polish, the pressure to be "real" can make it even harder.
This list gives you 50 proven content ideas that work on Bluesky. They're organized by category so you can find the right type of post for any situation.
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Educational Content
These posts teach something valuable. They're the foundation of authority-building on Bluesky.
1. Quick Tips
Share one actionable tip from your area of expertise.
Example: "Posting tip: Write your hook first, then the rest of the post. Most people do it backwards and wonder why engagement is low."
2. Step-by-Step Tutorials
Break down a process into clear steps. Great as threads.
Example: "How to batch-create a week of content in 2 hours: (thread)"
3. Tool Recommendations
Share tools you use and why they're helpful.
Example: "Three tools I use every day: [Tool 1] for X, [Tool 2] for Y, [Tool 3] for Z. Game changers."
4. Common Mistakes
Point out errors people make and how to fix them.
Example: "Biggest mistake I see on Bluesky: treating it like Twitter. The culture here rewards conversation, not hot takes."
5. How I Do X
Share your personal process for something.
Example: "How I stay consistent with posting: I batch everything Sunday. Takes 2 hours, covers the whole week."
6. Definitions/Explanations
Explain a concept simply.
Example: "What's 'engagement rate' actually mean? It's (likes + replies + reposts) ÷ followers × 100. Here's why it matters more than follower count..."
7. Before and After
Show transformation or improvement.
Example: "My Bluesky bio before: 'I do stuff.' My Bluesky bio after: '[Specific value prop].' Rewrites matter."
8. Resource Lists
Curate helpful resources on a topic.
Example: "5 free resources for learning [topic]: 1. [Resource] 2. [Resource]..."
9. Myth Busting
Debunk common misconceptions.
Example: "Myth: You need to post every day to grow. Reality: Consistency beats frequency. 3x/week for a year beats daily for a month."
10. Lessons Learned
Share insights from experience.
Example: "3 things I wish I knew when I started: 1. Engagement matters more than followers 2. Timing matters 3. Replying to everyone compounds"
Engagement & Questions
These posts spark conversation and replies. They're essential for building community.
11. Simple Questions
Ask something easy to answer.
Example: "What's everyone working on this week?"
12. This or That
Give two options, ask for preferences.
Example: "Morning person or night owl? (I'm definitely night owl and my posting schedule proves it)"
13. Fill in the Blank
Create a template for responses.
Example: "I can't start my day without ______."
14. Unpopular Opinions
Share a take and invite discussion.
Example: "Unpopular opinion: Long captions outperform short ones. Fight me."
15. Recommendations Request
Ask for suggestions.
Example: "Looking for podcast recommendations. What are you listening to lately?"
16. Would You Rather
Pose a choice between two options.
Example: "Would you rather: 10K followers with low engagement OR 1K followers who interact with everything?"
17. Hot Takes Welcome
Invite others to share opinions.
Example: "Drop your most controversial [industry] opinion below. I want to hear the spicy takes."
18. Advice Requests
Ask for help or input.
Example: "Working on [project]. Anyone dealt with [challenge] before? How'd you handle it?"
19. What's Your [X]?
Ask about tools, habits, or preferences.
Example: "What's your go-to productivity hack? Mine is time-blocking everything."
20. Debates
Pose a debatable question.
Example: "Settle this: Is it better to post consistently at the same time, or vary your posting times? I've heard arguments both ways."
Personal & Behind-the-Scenes
These posts show the human behind the account. They build connection and trust.
21. Day in the Life
Share what your day looks like.
Example: "6am: Coffee + planning. 8am: Deep work. 12pm: Lunch + Bluesky. 2pm: Meetings. 5pm: Done. How's your day structured?"
22. Workspace Tour
Show where you work.
Example: "[Photo] My actual workspace. Yes, those are 47 sticky notes. I have a system, I promise."
23. Current Projects
Share what you're working on.
Example: "Currently building: [Project]. It's harder than I expected but I'm learning so much about [topic]."
24. Struggles & Challenges
Be honest about difficulties.
Example: "Honest moment: I've been stuck on this problem for three days. Sometimes the work is just hard."
25. Wins & Celebrations
Share accomplishments.
Example: "Small win today: Finally finished [thing]. It's not perfect but it's done. Celebrating progress."
26. Learning Journey
Share what you're learning.
Example: "Currently learning [skill]. Day 14. Still bad at it but slightly less bad than day 1."
27. Routines & Habits
Share your systems.
Example: "My Sunday routine: 1) Review last week 2) Plan next week 3) Batch content 4) Rest. Takes 3 hours, saves 10."
28. Personal Updates
Share life stuff (appropriately).
Example: "Just moved to [city]. Still figuring out where everything is. Any local recommendations?"
29. Throwbacks
Share something from the past.
Example: "Found my first attempt at [thing] from 2 years ago. We all start somewhere."
30. Gratitude Posts
Appreciate something or someone.
Example: "Grateful for this community. The conversations here have genuinely helped me think better about [topic]."
Opinion & Hot Takes
These posts share your perspective. They're polarizing but build strong connections with people who agree.
31. Industry Commentary
Share your take on industry trends.
Example: "Everyone's talking about [trend]. Here's what I actually think: [opinion]."
32. Contrarian Takes
Disagree with popular wisdom.
Example: "I know everyone says [common advice]. But I've found the opposite works better. Here's why..."
33. Predictions
Share what you think will happen.
Example: "My prediction for [topic] in 2026: [prediction]. Saving this to see if I'm right."
34. What I've Changed My Mind On
Share evolved thinking.
Example: "I used to believe [old belief]. Now I think [new belief]. Here's what changed my mind..."
35. What Works vs. What's Popular
Distinguish effective from trendy.
Example: "What's popular: [thing]. What actually works: [different thing]. Don't confuse the two."
36. Observations
Share something you've noticed.
Example: "I've noticed accounts that reply to everyone grow 3x faster than those that don't. Community building works."
37. Rants (Constructive)
Express frustration about something (without being mean).
Example: "Can we stop pretending [annoying thing] is okay? It's not helping anyone."
38. Praise
Celebrate something you appreciate.
Example: "I love how Bluesky handles [thing]. It's such a better experience than [alternative]."
39. Comparisons
Compare two things.
Example: "Twitter: Optimized for outrage. Bluesky: Optimized for conversation. Same format, completely different vibe."
40. Values & Principles
Share what you believe in.
Example: "My content philosophy: Be useful first. Promote second. Most people do it backwards."
Promotional & Business
41. Product/Service Announcements
Share new offerings.
Example: "Just launched [thing]. It helps [audience] do [benefit]. Link in bio if you're curious."
42. Results & Case Studies
Share outcomes from your work.
Example: "Client result: [specific outcome]. Here's what we did..."
43. Behind-the-Scenes of Your Work
Show the process.
Example: "Here's what goes into [your service]. Most people don't realize [interesting detail]."
44. Customer/Client Appreciation
Highlight people you've helped.
Example: "Shoutout to [customer] who just [accomplished thing]. Love seeing this!"
45. Testimonials & Feedback
Share positive responses (with permission).
Example: "This message made my week: '[testimonial].' This is why I do what I do."
46. Special Offers
Share deals (sparingly).
Example: "Running a [sale/offer] this week for [reason]. Details: [link]"
47. Content Promotion
Share your other content.
Example: "New blog post: [title]. Covers [topic]. Link in bio."
48. Milestones
Celebrate business achievements.
Example: "Just hit [milestone]. Thank you to everyone who's supported this journey."
49. How You Can Help
Direct call-to-action.
Example: "If you've gotten value from my posts, here's how you can support: [specific action]."
50. Problem → Solution
Address a pain point your product solves.
Example: "Tired of [problem]? That's exactly why I built [solution]. It [benefit]."
How to Use This List
Don't try to use all 50 ideas at once. Here's a practical approach:
Create a Content Calendar
Pick 10-15 ideas that fit your brand. Rotate through them over 2-3 weeks.
Weekly Content Mix
- 3-4 Educational posts
- 2-3 Engagement posts
- 1-2 Personal posts
- 1 Opinion post
- 1 Promotional post (max)
This follows the 70-20-10 rule.
Batch Create
Take 1-2 hours weekly to create posts. Schedule them in advance.
Track What Works
Pay attention to which formats get the most engagement for YOUR audience.
Adapt and Personalize
These are templates. Make them your own.
Content Ideas by Goal
If You Want More Followers:
Focus on:
- Educational content (#1-10)
- Hot takes (#31-40)
- Shareable tips and resources
If You Want More Engagement:
Focus on:
- Questions (#11-20)
- Personal content (#21-30)
- Conversation starters
If You Want More Sales:
Focus on:
- Educational content that demonstrates expertise (#1-10)
- Results and case studies (#42)
- Problem → Solution posts (#50)
If You're Building Community:
Focus on:
- Questions and engagement (#11-20)
- Personal posts (#21-30)
- Gratitude and appreciation (#30, #44)
Frequently Asked Questions
How often should I post on Bluesky?
1-2 times per day is a good baseline. Quality matters more than quantity. See our guide on best posting times.
Can I use the same content ideas on other platforms?
Yes, but adapt them. Bluesky's culture is more conversational than Twitter and less polished than LinkedIn. Adjust your tone accordingly.
How do I know which ideas work best for me?
Test and track. Try different formats for 2-3 weeks and pay attention to engagement. Your audience will tell you what they want.
Should I plan content in advance or post spontaneously?
Both. Plan your core content (educational, promotional) but leave room for spontaneous engagement posts and timely reactions.
How do I come up with my own ideas?
Start with these templates, then notice what resonates. Your best ideas will come from conversations with your audience and observations in your field.
Never Run Out of Content Again
The key isn't using every idea — it's finding the 10-15 that work for your brand and creating consistency around them.
Try Schedulala for free
Schedule posts to Bluesky, Twitter, and 8 other platforms from one dashboard.
Get started for free→
